Approach
Our approach towards branding will be attracting Indigenous professors and community. We will have three way for branding. Firstly, through website, our major audience will connect us through website. Second will be through advertisement through social media, poster and banner. Third will be through events and meetings. Our main theme for attracting Indigenous people will be Indigenous art, people, environment and studies. We will create thought in Indigenous people’s mind about importance of Indigenous studies. We will show them that modern world is in need of their knowledge right now and they are going to provide this with help of us.
For making this possible, we are planning to approach Indigenous artists and designers. They will work with us as freelancer and we will give money according to project done. We will also need to consider this into our business plan and budget.
Intellectual copyright
There are so many types of copy rights like invention, trade mark, design, brand, or the application of our idea. Also there are types of IP like global and all.
For going through with this legally we have to hire lawyer because they only can get real insight and give advice to us. For branding factors like nation branding and parent brand legacy our Lawyer team and Indigenous artist and designers will work together so that we will not be in trouble and keep focus on our progress.
Design Blog 