The business model canvas is a amazing tool to understand a business model in a structured and straightforward way. This business model canvas gave us insights about the customers weserve, what value propositions are offered through what channels, and how our company makes money. We used the business model canvas to understand our own business model. (Osterwalder, n.d.).

Reference
Businesmodelsinc, n.d. Business model canvas. [Online]
Available at: https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/
[Accessed 5 October 2018].
Osterwalder, A., n.d. Business model canvas. [Online]
Available at: https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/
[Accessed 5 October 2018].