Here in market segment we have considered following aspects Who will buy our products or services? What do we know about them? Where do they live? What is their age range? What is important to the customer’s decision when selecting the product or service?
What are the social goals we are trying to achieve through your venture? What is our competitive advantage? How are we differentiating our product
or service from our competitors?
Australian institutes will be the customers who will buy our services and Indigenous communities will be the users who will be using my services offered. The Australian Capital Territory (99%), Victoria (87%) and New South Wales (86%) had the highest proportions of Aboriginal and Torres Strait Islander people living in urban areas( R ). Though reaching to Indigenous communities and connecting with them is tougher. As I said earlier my consumers will Indigenous professors and universities. Employment is the basic need of Indigenous people and for universities need is to get Indigenous knowledge into course structure. Preference for Indigenous people is if there is an Indigenous organization than that should be run by Indigenous people only (Weerasooriya, 2016).
Partnership with Indigenous organization will be the fastest way to connect with them and organizing cultural events will be the best way to maintain relationship with them. While chosing our services, important thing will be the quality of skilled indigenous professors being hired for institutes.
Social goal which I am trying to achieve with my venture is to maintain Indigenous knowledge in this modern world. If we talk about competitor, there is no other organization serving the same purpose as my organization. But, there are some Indigenous organizations working in the academic area keeping focus on Indigenous community.
For marketing there is a tool called lean start-up methodology for developing product or service for customers and it is very valuable. By applying this method, we can get a clear view of our product, services, and offers.
Even we can identify audience and market and can fix the price of the product or service which called product market fix and minimal viable product. And we can scale it by selling product or services, making deals and doing partnerships. Nowadays the usage of mobile devices is increasing rapidly so if I make an application or website that can add more values to my organization.
There is a life cycle curve for every product or service, it’s called adoption lifecycle curve. By knowing in which area, we should focus on our product/services, we can apply more energy and focus to a particular lifecycle area.
Reference
Census, 2017. ABORIGINAL AND TORRES STRAIT ISLANDER POPULATION, 2016. Census of Population and Housing: Reflecting Australia, Volume 2071.
Weerasooriya, R., 2016. The Big Issue Australia. [Online]
Available at: https://www.youtube.com/watch?v=G5ue4_ZO9rk&feature=youtu.be
[Accessed 2 9 2018].
Design Blog 